Introduction
This Privacy Policy explains how The Zapper Guide, an affiliate-supported review and comparison site operated by Business MKTG SpA, collects, uses, discloses, and retains personal information. It covers information gathered through site visits, contact forms, and advertising or affiliate tracking tools. Because the site relies on referrals and third-party measurement, some data processing may occur before a visitor submits a form, and individual experiences may differ depending on browser settings and consent choices.
This policy is intended to be consistent with disclosures used across the site. It describes general practices and may not cover every third-party service in the same way those providers describe their own processing activities.
Information We Collect
The site may collect information directly and automatically. Direct submissions can include names, email addresses, and message contents sent through contact forms. Automatic collection can include cookies, analytics events, referrer data, and device or browser information such as IP address, browser type, operating system, language settings, page views, and approximate location derived from network data.
The site may also receive ad-platform click identifiers and campaign parameters, including gclid, msclkid, wbraid, and gbraid, when a visitor arrives through paid advertising or related tracking links. These identifiers can help attribute visits and conversions, although results vary based on browser configuration, consent, and platform rules.
How We Use Information
Information is used to maintain site functionality, understand how visitors interact with content, measure traffic and conversions, and respond to questions or requests sent through contact forms. Analytics data may help identify which pages are viewed most often and where visitors may encounter errors or drop off. Conversion tracking can support affiliate reporting and ad performance measurement, but results vary based on the technologies available and the user’s privacy settings.
Contact form submissions are used to reply to inquiries, manage follow-up communication, and handle basic support requests. The site does not promise that every message will receive the same response time, and some requests may require additional review.
Third Parties
The site works with third parties that may process data on its behalf or for their own operational purposes. These can include:
- Google Ads, for advertising measurement and conversion tracking.
- Microsoft Ads, for advertising measurement and conversion tracking.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, for referral tracking and commission attribution.
- The hosting provider, for server operation, security, and site delivery.
- The email provider, for processing and delivering contact messages.
Each third party may have its own privacy terms, cookie practices, and retention periods. The site does not control those providers’ policies and cannot guarantee identical handling across all systems.
Cookies & Similar Technologies
Cookies and similar technologies may be used for essential site functions, analytics, advertising attribution, and affiliate tracking. These technologies can store preferences, recognize returning browsers, and help measure whether a click or visit leads to a conversion. Some cookies are set by the site, while others may be set by third-party services.
Visitors can usually manage cookies through browser settings and, where available, consent tools. Blocking or deleting cookies may affect content display, analytics accuracy, or affiliate attribution. Results vary based on browser, device, and consent choices.
Your Rights
Depending on where a visitor lives, privacy laws such as GDPR or CCPA may grant rights to access, correct, delete, or limit certain uses of personal information. Some visitors may also have the right to opt out of targeted advertising or request information about disclosures to third parties.
These rights are not absolute and may depend on the legal basis for processing, applicable exemptions, identity verification, and technical feasibility. Requests may be handled differently depending on the jurisdiction and the type of information involved.
Data Retention
The site retains information only as long as reasonably necessary for the purposes described in this policy, including analytics, recordkeeping, security, dispute resolution, and legal compliance. Retention periods may vary by data type and by the third-party service involved.
When information is no longer needed, the site may delete it, anonymize it, or allow a service provider to remove it according to that provider’s controls. Backup systems and logs may persist for a limited period after deletion from active systems.
Contact for Privacy Requests
For privacy questions, access requests, deletion requests, or other data-related concerns, contact the site by email at support@businessmktg.com. Requests should include enough detail to identify the issue and, where relevant, the email address used on the site.
Postal mail may also be sent to:
Marchant Pereira 150
Oficina 901
Business MKTG SpA may request additional information to verify identity before acting on a request, especially where local law requires confirmation. Response timing can vary based on request volume and legal requirements.